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Kylie Jenner announces her new clothing line, Khy — Here is everything we know so far.

Kylie Jenner, 26, officially announced that she’s launching her newest clothing line on Instagram by simply captioning a photo, “Meet Khy.” The reality star and beauty mogul posted an Instagram of herself wearing a leather trench, fresh from the new collection.

 


In Jenner’s recent post, she is posed in a long leather trench coat and a pair of bright red pumps. As she sat on the beige carpeted floor, she looked at the camera in a soft bronzed makeup look, including a deep burgundy lip gloss. “Meet Khy,” Jenner simply wrote in the caption.



It’s not surprising that Jenner is launching a clothing venture, considering that most of her sisters all have successful fashion businesses. Kim Kardashian has shapewear at Skims; Khloé Kardashian has denim at Good American. It was reported in July that Jenner was working with Emma and Jens Grede, who also work with Kim, Khloé, and Kris on their businesses.




She also updated her Instagram bio, adding the link to the brand’s newly launched site. The link is also featured on the brand’s account with the teasing statement “Coming Soon.” The site revealed a closer look at the design of a sleek black coat featuring a high collar, cinched waist, and oversized shoulders. Fans who check out the site can sign up for “early access.” However, neither the official release date nor the early access date has been announced.


Jenner is no stranger to running a business: let us not forget Kylie Cosmetics, which launched in 2014 and propelled the TV star to billionaire status. It’s not even her first fashion brand. Back in 2012, Kylie and her sister Kendall Jenner started their tween-friendly label, Kendall and Kylie, though these days it has become a PacSun sub-brand. Based on first impressions alone, it appears that Khy will have a polished, luxurious feel that’s reminiscent of the clothes at Balenciaga or Bottega Veneta. Still, it’s too early to tell what the collection will look like based on one coat. If we had to guess, based on Jenner’s recent street style, we’d say Khy will be filled with form-fitting dresses, minimalist blazers, and sheer prints. Guess we’ll find out soon.

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